BackpackCompany (ZA) Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
– “Analytics” are used to store anonymous browsing data from time to time in order to better track our users’s behavior on our site. This information isn’t sold or disclosed to third parties intentionally or for explicit profit directly from selling data.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers , Paypal details, email address, and phone number. We refer to this information as “Order Information.” Payment details are handled securely via our SSL *Secure Encryoted connection. We DO NOT store or re use/distribute any personal payment details. Purchasing on this site is as secure as possible to allow for normal purchase as expected on any secure and compliant e-commerce site.

Information specifics:

In order to identify our customers we store the following information for convenience:

  • Name
  • Surname
  • Shipping Address
  • Item Purchased
  • Item Details
  • Purchase method. (NOT USABLE DATA ie: Credit Card details or Identification details)

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Future communication and or marketing, promotions and competitions, from which you can opt out.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

RETARGETING – In order to allow for new and existing consumers to benefit from our lower prices we do mind our advertising/marketing budget and one such way is by making use of re targeting. Our method is used to identify if a user has visited our website and then show relevant ads on channels including but not restricted to Social Media, Blogs and or 3rd Party websites. This allows us to promote our products in a cost effective way to users who have visited our site and showed interest in our brand or products. More information on re targeting is freely available on the internet in the general domain.


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Woo Commerce to power our online store–you can read more about how WooCommerce uses your Personal Information online. We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by contacting us and asking for us to assistance or advice or at :

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, possibly including to Canada, South Africa, China and the United States.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We do have a standard policy in place to delete old data and if we keep it fir any reason beyond 12 months of inactivity we store data in anonymity thus removing / deleting personal information we might have ie. Order Fulfillment information.

The Site is not intended for individuals under the age of 13.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

Att: C/o
Unit 66 Merrimenstreet,
George South,
Eden District – Western Cape,
(ZA) South Africa

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